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Business to Consumer Marketing

• Market your destination/business to a targeted consumer audience.
• Engage consumers with regularly updated destination information.
• Drive traffic to your web-site.
• Build brand awareness and loyalty.
• Support your existing online consumer marketing strategies.

Lack of customer engagement means lost sales!

"The winning differentiator is no longer product or price; instead, it is the level of customer engagement relative to competitors."

Create an interactive environment and engage consumers with quality travel information and services. Develop a destination sponsored destination specific microsite/online guide which highlights seasonal events allowing the user to search according to their interest. The microsite is featured on the Vacations2Discover.com web-site and marketed monthly to our database.

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Online Business to Consumer Marketing Strategies

• Develop a destination sponsored online guide/microsite.
• Host the online guide on Vacations2Discover.com web-site. The online guide will specifically feature an "Accommodations" button allowing the consumer to research accommodations within the area.
• Market to the 632,273 consumer users and subscribers of Vacations2Discover.com through our Vacation Club and the monthly E-Scapes newsletter.
• Profile of the users and subscribers: Couples and individual travelers: The largest customer group that meets the demographic profile for online travelers -- ages 25-45, married, with household income greater than $60,000.
• Print Advertorial: Official Interstate Travel Guide - Distribution: 9 million copies. Vacations2Discover.com provides the editorial content for this publication thereby promoting the Vacations2Discover.com web-site.

"The practice of customer engagement - defined as the establishment of a deep connection with each customer that endures over time - has become an increasingly important business mandate, according to a customer engagement." Survey from Adobe Systems and the Economist Intelligence Unit (EIU).

Custom Publishing:

A custom guide can also be developed for Hotels, Real Estate, Travel Suppliers and Attractions. Destination specific microsite/online guides highlight seasonal events, specific offers and promotions linking back to your web-site. A rigorous linking strategy will be applied to ensure that we do not link to sites that may feature or advertise competitive brands.

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